Rewiring Community Outreach: Next-Gen Marketing for LMI Programs

Trust, not technology, is the biggest barrier for Low-to-Moderate Income households accessing home performance programs. This session explores how next-generation marketing and concierge-style services can turn climate intention into measurable impact. Attendees will learn how authentic, community-centered outreach highlighting crews, participating in local events, and providing culturally relevant communication builds trust, drives participation, and strengthens program success.

We’ll examine how concierge services act as a bridge between programs and the people they are meant to serve, helping families navigate complex applications, financing options, and contractor coordination without adding more stress to their daily lives. Personalized support ensures equitable access for households regardless of income, language, or technical knowledge, transforming interest into meaningful action.

By connecting contractors and skilled trades professionals to industry-recognized certifications through the Building Performance Institute (BPI), participants can see how technical expertise and community trust go hand-in-hand.

This session will demonstrate the positive influence that grassroots engagement, digital tools, and concierge support can bring to assist program administrators, contractors, and community partners by sharing practical strategies and real-world inspiration.

Attendees will gain tools for integrating outreach and concierge services into people-first strategy building trust, deepening engagement, increasing participation, and building sustainable, equitable pathways to clean energy adoption.