Insights to Grow and Scale Manufactured Homes Programs

This session will dive into the successful 13-year track record of the Manufactured Homes program offered by Entergy Arkansas, exploring where it started and how it evolved into what it is today. This program targets manufactured homes customers ranging from smaller communities and neighborhoods up to large, manufactured home parks that are located in the Entergy Arkansas service territory. During this session, attendees will gain a good understanding of how the program offering is implemented, including the challenges that were faced as the program evolved and how the unique customer segment was navigated. Conference attendees will also learn about the measures offered, incentive structure, outreach strategy, marketing practices, and how a healthy contractor network is critical to the success of achieving program goals.