Beyond the Panel: Field-tested Strategies to Scale Electrification Readiness

As electrification accelerates nationwide, the home performance industry is asking a key question: Which homes are truly “electrification ready”? In partnership with Puget Sound Energy (PSE), a field-based initiative assessed more than 10,000 gas and dual fuel homes through visual inspections, panel capacity checks, and appliance observations to understand what’s actually happening in customers’ homes—insights you can’t get from paperwork or high-level estimates.

This session will share what those field diagnostics revealed—including that most homes had sufficient panel capacity—and how combining these findings with geospatial analysis helped identify opportunity zones for targeted outreach and incentives. The work also showed that readiness isn’t only technical. In home conversations highlighted how trust, clear information, and real-world affordability shape electrification decisions, especially for customers not actively seeking to electrify.

Presenters will also highlight equity focused approaches used in PSE’s Named Communities, where assessments doubled as trust building interactions and helped connect customers to the right next step—whether electrification, weatherization, or demand response enrollment.

Attendees will leave with a practical, field tested framework for assessing readiness, engaging customers, and scaling electrification efficiently and equitably across diverse regions.