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Home Performance Business & Contractor Success

Breakout 1

Contractor Panel: How Diversification and a High Performance Approach Are Helping Contractors Stand Out

Presentation

Tuesday, April 14, 2026
8:30 AM - 10:00 AM  
Location: A216 (Level 2)
CE: 1.5
CEU Type(s): BPI, BSI, INTERNACHI, NARI, NATE, RESNET
Today's most successful contractors aren't just swapping equipment—they're expanding their offerings, leaning into building science, and speaking to homeowners in a fundamentally different way. In this panel, contractors who have diversified across insulation, HVAC, heat pumps, solar, storage and healthy home services share what's actually working: how they've refined their messaging, evolved their diagnostic process, and built service mixes that resonate with homeowners and drive long-term growth.

Moderated by Peter Troast, CEO and founder of the marketing company Energy Circle, this discussion explores how real companies are evolving their messaging, refining diagnostic processes, and designing service mixes that resonate with homeowners. You’ll hear what’s working, what’s not, and how a commitment to quality and diversification is driving leads, trust, and long-term growth.

Learning Objectives:

By attending this session, attendees will:
  • Learn how real contractors are diversifying their service offerings and how that expanded mix is driving leads and long-term growth.
  • Learn how to evolve your messaging and diagnostic processes to reflect a whole-home, building science-based approach that resonates with today's homeowners.
  • Learn how a commitment to quality and diversification can become your strongest differentiator in an increasingly competitive market.