President Total Home Performance Saint Michaels, Maryland
Energy Audits are a great tool for identifying issues in houses, but may not be the best way to get in front of customers. Our firm does free crawlspace encapsulation and attic insulation estimates, which lets us get in front of clients and explain the house as a system and the benefits of comprehensive home evaluations. We can bring in discussion on rebates and program benefits, and we usually do an energy audit and provide quality whole-home upgrades. We have developed programs that include comprehensive evaluations of crawl space issues and a menu of premium solutions that ensures successful and profitable projects. We will share our marketing programs and follow-up maintenance programs as well.
Learning Objectives:
By attending this session, attendees will:
Describe how to effectively get in front of consumers to leverage rebate programs
Understand scaling a business through free estimates rather than through audits, even when audits are a key part of the process
Learn marketing approaches that bring clients to home performance
