AI is no longer on the horizon. It’s here, and it’s already changing how homeowners search, research, and choose contractors. From ChatGPT to Google’s AI Overviews and other emerging tools, the digital landscape is shifting fast, and staying visible means adapting now.
In this data-driven session, Energy Circle CEO Peter Troast breaks down the rapid evolution of AI over the past year and what it means for your home performance business’s marketing strategy. You’ll get insight into how homeowners are using AI to make decisions, and leave with clear, actionable steps to keep your business competitive and discoverable online.
Key topics to be covered: How AI is changing the way homeowners find and evaluate contractors What the data tells us about AI-driven homeowner behavior Proven and experimental tactics for AI optimization alongside traditional SEO A breakdown of key platforms: Google’s AI Overviews and AI Mode, ChatGPT, and more What makes an AI user’s customer journey different Practical strategies to maintain visibility and lead flow for your business in the age of AI
Learning Objectives:
By attending this session, attendees will:
Learn how AI tools are reshaping search behavior and the homeowner journey.
Learn what steps to take now to keep your business visible in AI-powered search results.
Learn how to future-proof your marketing strategy for continued success in an AI-driven world.
